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Community Highlights: Meet Denise Nicole of Dark&Deluxe

Today we’d like to introduce you to Denise Nicole.

Hi Denise, please kick things off for us with an introduction to yourself and your story.
I first got introduced to doing hair at the age of 14. I started off doing my own hair because my grandmother didn’t know anything about it or how to do it. As time went by, when I made it into high school, I took Cosmetology class and fell in love with doing hair. The thought of being able to make someone look AND feel beautiful made me fall in love with it even more!

As the school year went on, I started noticing a lot of people asking me who did my hair and that was when I thought about taking it seriously. I was wearing quick weaves, sew-ins, faux buns, etc. I was the girl who had a different hairstyle every week or two weeks because I was the only one doing my hair. It was also a way of expressing myself and my creativeness.

Wigs crossed my mind around my junior/senior year of high school. I started to get busier with everyday activities that I didn’t have as much time to do my hair so often. When I found out about wigs, and how I could just throw them on and off, I did some research.
Once I felt comfortable, I attempted to make my first wig and got so many compliments on it and people were stopping me asking me if I make them for other people.

When I noticed it started to become an everyday thing of getting stopped, I decided to take it seriously. I started doing wigs for others in 2018 and launched my business in 2019. I was working a 9-5 job and finally decided to step out on faith in 2021. Here I am today almost 3 years into my business, 1 year being a full-time entrepreneur and making other women feel beautiful. I couldn’t ask for a better gift.

I’m where I am now because I didn’t give up on myself and didn’t give up on my dream. My grandmother always told me if I do something to be good at it, and I’ve been perfecting my craft for years! I’m grateful and extremely blessed to be in the position I’m in doing what I love the most.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has NOT been a smooth road. I found myself wanting to give up, thinking my work wasn’t good enough, comparing myself to others that have been in the entrepreneurship industry longer than me, and many other things.

It’s all about how you handle these things and how you keep the vision alive.

Every time I found myself without motivation or encouragement from MYSELF, I thought about my why and the vision that I see for myself and for Dark&DeluxeWigs.

Appreciate you sharing that. What should we know about Dark&Deluxe?
Dark & Deluxe is a wig business that specializes in natural, everyday wigs. The overall mission is to provide good quality, easy to manage wigs all while being affordable.

All wigs come ready to wear and can be thrown on and off which is VERY convenient for the women on the go.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
If you are interested in supporting Dark&DeluxeWigs, you can check out the website (WWW.DARKANDDELUXEWIGS.COM), for direct contact if you’re interested in collaborating or working with us, email (darkanddeluxe@gmail.com).

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