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Hidden Gems: Meet Shameka Street of Poca Rose’s & Street Financial

Today we’d like to introduce you to Shameka Street.

Hi Shameka, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
The creation of Poca Rose’ began when my daughter acquired eczema in her scalp at age 2. She already has chronic eczema but it started to form in her hair. I started to use different products and they weren’t working.

I took her to her doctor and he prescribed a shampoo that got rid of eczema along with a section of her hair. I had to buy headbands to cover up the back of her head because she had no hair. That’s when I said enough is enough, I can’t allow my little girl to walk around this way. So I began brainstorming and came up with this growth creme that I am presenting to you.

I am also a tax preparer. I have been in the tax preparation industry since 2015. I have 200+ clients all of whom are not just residing in the city of Memphis, they are in other states as well. I also do financial advisement. I have a degree in business administration.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
I have had many obstacles come my way.

This is my philosophy though. God doesn’t give his strongest battles to his weakest soldier. I am a strong black single mother who has weather all my storms on my own. With my hair care line, I had someone close to me run off with my idea and try to make it their own. Wasn’t successful.

Within the tax industry, the IRS was coming at me heavily because of the number of clients I obtained over time and would audit me almost every other year. Those weren’t successful. Sometimes, I get discouraged but I have to remind myself of who I am and who is watching me.

We’ve been impressed with Poca Rose’s & Street Financial, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
What sets me apart from the rest with Poca Rose is the detailing of the appearance of all my products.

Not only the outside but the inside product itself. The exterior of my products gives off a glitter rose gold color hence the name. The interior as well as my cream, shampoo, conditioner, and detangler all have rose gold accents.

I also offer products without accents for my sensitive customers. In the tax industry, I offer the best tax preparation fees for a massive amount of refund. I get all my clients the max.

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I stepped out on faith of becoming a full-time entrepreneur in March 2021. I was working in a warehouse and I would feel drained every time I stepped foot into the establishment.

And one day, I wasn’t even halfway into my shift and I said this is not for me I can be spending all of my time investing in myself rather than giving my time to working for someone else for pay that was barely making a way for me. And so I did I left and haven’t looked back.

I take that as being a risk-taker.

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