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Life & Work with Briannaca Saulsberry

Today we’d like to introduce you to Briannaca Saulsberry. Them and their team share their story with us below:

Briannaca “Bri” Saulsberry—founder, producer + lead designer of BS & Co. is a proud Memphian + graduate of the University of Tennessee-Knoxville with a degree in Public Relations— as she’s always had a thing for strategic communication, engaging people + brands and building strong brand rapport! But little did she know that one day she would be doing just that for her own brand.

Her heart has always been captured by beauty + luxury in all things fashion, food, art, interior design, and experiences. During her tenure at the university, she was inspired by her study and travels to two of the most creative, luxurious, and bold places in the world—Italy & New York City. Both places house an immense amount of fashion, luxury, and creativity.

Like a sponge, she immersed herself in the culture, climate, and experiences both influential places afforded, creating relationships while absorbing the beauty, luxury, and industry insight at the highest levels. This exposure, knowledge, and invaluable experiences were a game-changer that affirmed her gifts, sparked my passion, and revealed the uniqueness she possessed.

Beyond the elegance and poise, there was a grit, a rawness, a flavor. Because let’s face it, no one does it quite like a born and bred Memphis girl, right? After balancing a career in the world of educational politics during a global pandemic while exploring her love for interior and event design, she unlocked a gift and was led to purpose.

With constant client referrals and buzz in her city about her event design work, she took the greatest leap of faith into full entrepreneurship with the launch of her company, Bri Saulsberry & Company, a boutique interior design and event production agency that specializes in constructing elevated and innovative event solutions and experiences.

Through thoughtfully curated full-service event production and interior design, we produce projects that are both imaginative and inspiring with an elegant, forward, and timeless aesthetic!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
A year and a half ago, I was unexpectedly let go of my first career. This was a job and organization that I had grown passionate about and excelled quickly.

I successfully project led, produced a project that was the first of its kind approved by the board & set forth by the District, I was promoted to a new position, awarded top recruiter on my team, and developed and executed professional development for school leadership and successfully built and led the District’s first-ever virtual hiring fairs that received attention and recognition from other Districts due to its success.

However, soon after I lost my job with no clear answers and glowing letters of recommendation from my manager and colleagues. Nonetheless, I was without a job. So I had a choice to make: to dwell in pity or readjust my perspective. I chose the latter. God spoke and reassured me that I had challenged myself, grown as a professional, excelled, and built confidence within my ability that was unshakeable.

I had seen what I was able to produce for the largest District in Tennessee in a short period of time. Now it was time to take that same ambition and effort and apply it to what I was purposed to do. It was time to start my company. What I learned is that passion doesn’t always equate to purpose, and sometimes purpose can find you!

So, I launched my very own company, and from there, God continued to order my steps and make way for opportunities, allowing me to have a wildly successful first year in business! I doubled my previous salary and was able to produce luxury events for celebrities and industry leaders. Being a business owner has been one of the most challenging, yet rewarding journeys to date, aside from motherhood.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the founder and lead producer of BS and Co– a boutique event production and interior design agency. We specialize in bespoke social brand events. We are known for our luxury, yet timeless aesthetic and elevated experiences. Our attention to detail and ability to reimagine spaces to create luxury event solutions is what sets us apart.

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