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Life & Work with Deidra Terrell

Today we’d like to introduce you to Deidra Terrell.

Deidra, we appreciate you taking the time to share your story with us today. Where does your story begin?
Innovation Dance Company of Memphis, TN began in a one-bedroom apartment in Frayser.

Looking around, I saw that there was a lack of activity for the young men and women.

I walked and drove around the neighborhood asking the parents if they would allow their children to be a part of this community dance and mentorship organization. 21 years later we are stronger than ever.

Innovation Dance Company of Memphis, TN has participated in numerous events all over the Mid south including the southern heritage classic parade, The Midsouth Fair Dance competition, The Annual Memphis Juneteenth festival as well as the grand opening of the New Amazon Factory Frayser location.

This organization’s motto is promoting self-esteem, sisterhood, and brotherhood through the art of dance.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Some of the biggest struggles have been finding a stable in-house Dance location.

A lot of my student’s families are on fixed incomes so we practice at the Raleigh Pavilion where we are watched over by the Memphis Police Department.

But are in need of sponsors because the community needs us and we need the community.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I believe what sets me apart from others is that my vision and intentions for these children are pure. Every child needs something to believe in and someone to believe in them.

My vision is to show them that it doesn’t matter where you come from, you and all that you do matters. I tell them to set a goal and exceed their own expectations. As always together we achieve more.

Can you share something surprising about yourself?
A lot of people don’t know that I also am known in the southern soul music world. I am pretty well known for singing but I never tell my students.


  • Tuition is $50.00 per month per child /$100.00 a month for up to 3 kids per month.
  • We accept donations via CashApp $2PAYIDC The funds sent are used to help pay for their uniforms and accessories.

Contact Info:

  • Instagram: @eforce12_4u
  • Facebook: Innovation Dance Company of Memphis TN
  • Youtube: Innovation Dance Company of Memphis TN

Image Credits

Deidra Terrell & Safiya Williams

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