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Rising Stars: Meet Bobby & Jaleesa Larry

Today we’d like to introduce you to Bobby & Jaleesa Larry.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
We’ve been together 15 years and married for 10.

Although we each have our own hobbies and interests, we were looking for “our” thing that we could enjoy together. We started going through a list of things and the common denominator was eating and traveling. Let’s face it: Memphis has great food!! We made our very first post on January 13, 2019.

We didn’t put much thought into the postings or photographs in the beginning. It was strictly a hobby and a way to catalog our food and travels. Then… the followers started showing up (who would have thought) lol. Over the next few months, we realized how time-consuming it was to grow an organic Instagram page.

It requires research on things like the best time to post, who to tag, the appropriate number of hashtags and it requires a lot of engagement. About a year in, we received our first collaboration, then our second, then our third and it progressed from there BUT THEN… Covid hit.

Restaurants and travel shut down. Post pandemic, we’ve had a hard time getting back into the consistency of things that we did pre-pandemic. We still photograph everything we eat/do but we haven’t posted as much or built back the relationships and engagements that we had with other bloggers before the pandemic.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been smooth. It’s a LOT to learn… how to take better pictures, how to beat the constantly changing Instagram algorithm that prevents your posts from reaching half of your followers, and then find a balance between our careers, kids, and posting.

In the beginning, there were no expectations but when the collaborations start then there’s pressure to provide content that they would approve of.

Our current challenge is just trying to find our way back to our pre-pandemic state. Consistent posting and increased engagement are crucial to your collaborations.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
We spend our time capturing footage of all the delicious food that we encounter in the city of Memphis and on our travels.

We don’t have a specialty but I’m sure you could determine our favorite foods just from looking at our page. Lol, anything deep-fried is a win for us. We are most proud of just being who we are… it’s gotten us here so we see no reason to detour now.

Aside from being food and travel enthusiasts that find joy in sharing their finds, we both have careers in the healthcare industry.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I’m not sure where the instablog/influencer industry would be in 5-10 years. The trends, platforms, and rules are constantly changing. So I’m sure there will be new things to learn along the way.

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