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Rising Stars: Meet Oluwadamilola Salu

Today we’d like to introduce you to Oluwadamilola Salu.

Hi Oluwadamilola, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My name is Damilola Salu, I am the founder and creative fashion designer of Osalu Couture brand.

My career in fashion started about five years ago with an understanding that the most important things in life are faith, passion, and purpose combined with a deeper need to impact one’s generation beyond oneself, this has been my drive since the inception of my career, I believe myself to be a woman of faith with undeniable passion for a positive and purposeful life.

The inspiration behind the brand started in Nigeria, where I was using African prints to create unique styles for friends and family The brand officially launched its first collection in April of 2021 in Dubai, UAE after relocating with my family.

Dubai being a cosmopolitan city, I saw the opportunity to be more expressive with the fashion styles of the brand and I wanted something that will cut across cultures and generations whilst being creative, I knew the importance of culture and heritage, hence decided to infuse contemporary fabric and African print to tell stories about my people, our culture and heritage.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It hasn’t been a smooth road, we all know being an entrepreneur comes with its own inherent challenges, coupled with being a mom of 3 kids

Our biggest challenge is the sourcing of African prints we used for our collections. It is mostly sourced overseas from Nigeria to be precise and that makes it challenging to manage cost of production because of high shipping cost.

Can you tell our readers more about what you do and what you think sets you apart from others?
My biggest inspiration comes from using the African textiles, its richness, (color and patterns) and the unique ability it has to tell a story about African people, our heritage and unique craftsmanship across the continent.

Osalu Couture is a line of modern, beautifully made stylish outfits that cut across western aesthetics with a unique African influence.

Our style is simplicity but innovative. I believe every design recites a new story, philosophy, or a concept in harmony with the human body – And it all “begins for me with the print and fabric”.

Can you share something surprising about yourself?
I think for me, it’s my ability to see things from a unique perspective that has greatly robbed on my craftmanship.

Dealing with customers based on their uniqueness has made the brand stand out and that’s what brings about the tagline the – Osalu Woman.

An Osalu woman is |Beautiful| because she’s divinely created, |Dynamic|, cos she’s constantly evolving, she has a carriage, poise and stands out in every room she walks into because no one else can be her!

Contact Info:

Image Credits
@rganapathyfotoz, @thecameraclick, and @luckypixelsphotography

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