Today we’d like to introduce you to Brittany Gillard.
Hi Brittany, we’d love for you to start by introducing yourself.
Baylee Joi Haircare
Miracle Moisturizer Editorial
When my daughter Baylee Joi entered the world in 2015, she weighed a mere 3 pounds, 8 ounces. As a single mother holding this tiny, premature baby in my arms, I never imagined that my struggle to care for her delicate hair would lead me to create a haircare line. But that is exactly what happened.
The Search That Changed Everything
Like any new mother, I wanted the very best for my child. When it came to caring for Baylee’s hair, I found myself on an exhausting journey searching for products that met what I thought were simple requirements: truly all-natural ingredients, free from harsh chemicals, preservatives, and alcohols. I needed something that wouldn’t strip her natural oils, damage her delicate follicles, or alter her beautiful hair texture. Most importantly, I needed products that would keep her hair moisturized and hydrated without requiring me to reapply them constantly.
I became what many in the natural hair community call a “product junkie.” I tried everything on the market, reading labels obsessively, spending money I didn’t always have, and hoping each new product would be “the one.” Time and time again, I was disappointed. Either the products contained questionable ingredients hidden behind vague terms, or they simply didn’t deliver lasting results. I’d moisturize Baylee’s hair, and within hours, it would be dry again. The cycle was frustrating and, frankly, unsustainable.
When You Cannot Find It, Create It
After months of unsuccessful searching, I made a decision that would change my life: if I couldn’t find what I needed, I would create it myself. I dove into extensive research, learning about natural herbs, essential oils, and botanicals. I studied how different ingredients work together, how they interact with hair follicles, and what truly creates lasting hydration versus temporary surface moisture.
Through trial, error, and determination, I developed what would become our flagship product: Miracle Moisturizer. I called it that because it truly felt like a miracle when I finally created a formula that did everything I’d been searching for. This lightweight formula strengthens hair, promotes healthy growth, and nourishes follicles from roots to ends. Most importantly, it keeps hair hydrated for days without constant reapplication.
An Unexpected Discovery
What started as a solution for my daughter became something even more profound. As I used my creation on Baylee, I began using it on my own hair. After giving birth, I experienced significant postpartum hair loss—something many new mothers face but do not always talk about openly. I was devastated watching my hair thin and break, feeling like I was losing a part of myself during an already challenging time.
To my amazement, the products I’d created for my daughter began revitalizing and regrowing my own tresses. My hair became healthier, stronger, and fuller than it had been in years. That is when I realized: these products weren’t just for children. Moms, dads, and adults of all ages could benefit from what I’d created. Baylee Joi Haircare had evolved from a mother’s solution into a family revolution.
Our Commitment to Natural Ingredients
When I formulated these products, I made promises to myself and my daughter that I extend to every customer. Every Baylee Joi product is 100% natural with zero preservatives. We’re paraben-free, sulfate-free, alcohol-free, and proudly cruelty-free. I refuse to include anything I wouldn’t feel completely confident using on my own child’s hair.
This commitment to purity means our products work with your hair’s natural state, not against it. We do not strip natural oils or damage follicles. We do not alter texture. Instead, we enhance what’s already there, promoting the kind of healthy, hydrated hair that gives you what we call “Hair Confidence.”
Building a Community, Not Just a Brand
Today, when I hear from customers whose lives have been touched by Baylee Joi, I’m reminded why I started this journey. Whether it’s a parent finding relief in finally having products gentle enough for their child, someone recovering from hair loss, or individuals simply seeking healthier hair through natural means—each story validates the sleepless nights I spent perfecting these formulas.
One jar of Miracle Moisturizer lasts three to four months when applied to damp or dry hair and massaged into the scalp three to four times weekly. I designed it this way intentionally—effective haircare shouldn’t require elaborate routines or constant reapplication. It should work with your life, not complicate it.
From Our Family to Yours
What began with a premature baby and a determined mother has grown into something I’m incredibly proud of. Baylee Joi Haircare isn’t just my business—it’s my legacy to my daughter and my gift to families seeking natural, effective haircare solutions. Every jar represents my promise that you do not t have to compromise between gentle and effective, between natural and results-driven.
– Brittany Gillard, Founder of Baylee Joi Haircare
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to creating Baylee Joi Haircare has been anything but smooth. When my daughter, Baylee Joi, entered the world prematurely, tiny, fragile, and weighing only 3 pounds, 8 ounces. I was a single mother suddenly navigating a world of uncertainty. Between sleepless nights and hospital visits, I was determined to give her the best care possible, down to the smallest detail, including her delicate hair.
What should have been a simple task. finding gentle, truly natural haircare quickly became one of my greatest challenges. I scoured store shelves and online listings, reading every label and ingredient list I could find. Product after product left me disappointed. Many contained hidden chemicals or failed to keep her hair moisturized for more than a few hours. I was exhausted, both emotionally and financially, and realized that if I wanted something pure and effective, I would have to create it myself.
What began as late night research soon turned into a mission. I immersed myself in learning about natural herbs, essential oils, and botanical blends. My kitchen became a lab of sorts, filled with notebooks, small jars, and endless trial and error. Through persistence and a fair share of failed attempts, I eventually developed what became our first product, Miracle Moisturizer. I’ll never forget the moment I used it on Baylee’s hair and finally saw lasting hydration and softness. It truly felt like a miracle.
But the surprises didn’t stop there. After giving birth, I experienced significant postpartum hair loss, something many mothers quietly endure. Out of curiosity and hope, I began using the same formula on my own hair and to my amazement, it began to thrive again. My creation not only restored my daughter’s curls but also renewed my own confidence and sense of self.
The journey from that moment to building a full haircare line was filled with obstacles, inancial strain, self-doubt, and the weight of balancing entrepreneurship with motherhood. Yet each challenge strengthened my resolve. I learned that setbacks are often just signposts pointing you toward purpose. What started as a mother’s determination to help her child has grown into a brand that helps families everywhere embrace their natural beauty.
Today, Baylee Joi Haircare stands as proof that love, perseverance, and faith can turn personal struggles into something transformative. Every jar is a reminder that resilience can bloom from the hardest seasons and that sometimes, the greatest challenges lead us exactly where we’re meant to be.
As you know, we’re big fans of Baylee Joi Haircare . For our readers who might not be as familiar what can you tell them about the brand?
Baylee Joi Haircare was born from a very personal need and an unwavering belief that natural beauty begins with honesty. We specialize in 100% natural, preservative-free haircare products that nourish, strengthen, and hydrate without compromise. Every formula is handcrafted with premium botanicals, essential oils, and herbs, never parabens, sulfates, alcohols, or synthetic fragrances.
What sets us apart is our purity promise. I created this line initially for my premature daughter, Baylee Joi, whose delicate hair required something gentle yet effective. That commitment to safety and integrity remains at the heart of everything we do. Our products don’t mask damage, they heal it from the root, encouraging long-term hair health and “Hair Confidence” for every customer.
We are best known for our flagship product, Miracle Moisturizer, a lightweight, deeply hydrating formula that keeps hair moisturized for days without constant reapplication. It’s loved by parents, stylists, and anyone looking to restore natural strength and shine.
What makes me proudest is the community that’s formed around the brand. We have grown from a mother-daughter solution into a movement celebrating authenticity, self-care, and family-rooted wellness. Baylee Joi Haircare is not just a busines, it’ is a promise that natural, gentle, and effective haircare can coexist beautifully.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
My greatest source of strength and guidance comes from reading the Bible and prayer. These are not just spiritual practices for me—they are daily tools that ground every decision I make, both in business and in life. Scriptures like Philippians 4:6-7 helps me manage the pressures of entrepreneurship by reminding me that peace comes from trusting in God, not from striving alone.
Prayer and Bible reading also help me maintain balance between professional drive and family priorities.That balance allows me to lead with kindness, patience, and excellence, creating a brand culture rooted in purpose rather than profit.
Pricing:
- 29.99
Contact Info:
- Website: https://bayleejoi.com/
- Instagram: https://www.instagram.com/bayleejoi?igsh=bjBqaG1xcTVqa2hu
