Today we’d like to introduce you to Calvin Sanford.
Hi Calvin, thanks for joining us today. We’d love for you to start by introducing yourself.
It all began with a single camera and a dream. My passion was to help businesses grow by creating impactful commercials. Two decades ago, I discovered my talent for writing jingles while working with jewelry stores, unaware that it was my true calling. Although I had a deep love for music, I also recognized the importance of marketing in establishing and promoting my own business.
To explore the potential of my gift, I began making commercials for churches without any charge. I firmly believed that if God had blessed me with this talent, it would be a significant part of my purpose. It always intrigued me why churches didn’t market themselves or have commercials as frequently as businesses do. This realization motivated me to start filming and writing commercials for local businesses.
Over time, my hard work paid off, and I had the privilege of working on prominent projects such as State Farm and Mercedes commercials. I even had the opportunity to create commercials for the city of Memphis. To this day, I have filmed and written over a hundred commercials, with no intention of slowing down. My background in marketing gave me an edge in shooting commercials, as I understood how to effectively target audiences and seamlessly edit the footage.
In this incredible journey, I was fortunate enough to be surrounded by a team of experts sent by God. Together, we soared to new heights. Today, we have the honor of working with prestigious companies like Graceland, the city of Memphis, and political campaigns. Additionally, we have expanded our services to include creating documentaries for funeral homes and capturing the memories and legacies of those who have passed.
I am grateful for every opportunity that has come my way, and I am excited to continue using my creativity and expertise to make a positive impact in the world of commercial creation and marketing.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Balancing fatherhood, marriage, and college posed numerous challenges for me, but I approached them with a different perspective.
I understood that each task I faced had the potential to elevate me. If a task seemed easy, I knew it wouldn’t contribute to my personal growth. Instead, I embraced my struggles, recognizing that they had the power to strengthen me.
Alright, so let’s switch gears a bit and talk business. What should we know?
OUR MISSION: Market-ality has a mission to engage multi-industry businesses and individuals who are looking to step out of the mainstream of marketing and advertising. We provide innovative ideas that challenge the trends and push boundaries to break into new material and return success to every investment we’re given.
OUR VISION: We see everyone equally when it comes to serving our clients. This equal mindset allows us to keep every standard as high as possible to ensure YOUR vision is met through our work. We ‘envision’ your ‘vision’ for success.
What makes us unique is our expertise in marketing, which makes us the perfect choice to create and produce commercials for your business. We are not just an ordinary film company, but a team of skilled marketers who understand how to effectively showcase your business through commercials.
Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
The Bible.
Contact Info:
- Website: http://marketalityvideos.com/about/
- Instagram: https://instagram.com/marketalityllc?igshid=MzMyNGUyNmU2YQ%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/Marketalityllc?mibextid=2JQ9oc
- Youtube: https://youtube.com/@marketalityllc4649?si=tYyZ15uPUPcoraaR
