Today we’d like to introduce you to Beunca Malone
Hi Beunca, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Beunca, a proud Memphis native, a mom of two energetic little boys, and the founder of BEESTINGFITNESS, an athleisure wear and fitness brand designed to ignite confidence in women worldwide. I’ve always been passionate about health and wellness, but my journey to where I am today wasn’t exactly linear. After earning my BS in Finance and working in corporate settings since 2015, I now lead a small team at a Fortune 500 company, overseeing a remote team in Atlanta and an offshore team in India.
Balancing my corporate career, mom life, and passion for fitness has been a challenge, but it’s also where I am discovering my true calling. My personal fitness journey, combined with my desire to help other women, led me to create BEESTINGFITNESS and my women’s fitness guide, an ebook titled “A Girl’s Club Guide to a More Sustainable Weight Loss”. This guide includes a 3-week meal plan and 11 days worth of smoothie detox recipes to help women kickstart their metabolism and feel their best.
Being a mom of two young boys, I know how hard it can be to juggle everything – but I believe in making time for self-care and showing up for yourself. I’m passionate about encouraging moms to rebuild their confidence, work on their health, and embrace their most high selves. Most recently, I’ve expanded my reach through my YouTube channel, where I share glimpses of my life as a mom, corporate professional, and fitness enthusiast, while offering support on biblical parenting, self-esteem building, and, of course, some girl (and mom!) chat.
At the end of the day, I want to remind other women that it’s okay to take time for yourself, to pursue your passions, and to always believe in your ability to thrive – no matter the challenges life throws at you.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road, but each step has shaped me into who I am today. After graduating with my degree in Finance, I quickly realized that I didn’t have years of experience in my field, which was a huge challenge when trying to break into the corporate world. I started as a contract worker, which meant long nights, navigating a lot of new terrain, and making plenty of mistakes. It wasn’t glamorous, but it was a time of intense learning. I spent a lot of hours studying my line of work and finding ways to improve, which eventually helped me gain the confidence I needed to climb the ladder and transition into a full-time, salaried position. It wasn’t easy, and there were a lot of tough times where I questioned whether I was doing enough or if I was cut out for it, but perseverance and dedication to growing in my role kept me going.
But, before any of that, I had to deal with a different kind of challenge that goes back to my childhood. Growing up, I was always very conscious of my body. I was constantly comparing myself to my peers, many of whom were smaller and thinner than I was. That sense of insecurity followed me into adulthood, and over the years, I’ve struggled with my weight. There were multiple times in my life, particularly during major transitions, where I found myself tipping the scale at nearly 200 lbs – 197 to be exact. I hit that weight three different times: in 2014, in 2020, and again in 2022. These were difficult periods, especially as a new mom trying to rebuild my confidence. I was juggling the pressures of being a new parent, figuring out how to feel “good” about myself, and striving to maintain my own sense of identity.
But through these struggles, I learned a lot about myself. I’ve come to understand that the path to self-love and confidence isn’t linear – it’s full of ups and downs, setbacks and breakthroughs. Each moment of struggle pushed me to get stronger, not just physically but mentally. And that’s what fuels my passion for helping others, especially women and moms, to embrace their own journeys. It’s not about being perfect; it’s about finding the courage to keep going, even when things feel tough.
Ultimately, the road hasn’t been easy, but it’s been worth it. Every setback, every late night, and every mistake has led me to a place where I can confidently say I’ve grown, not just in my career, but as a woman and as a mom.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
At BEESTINGFITNESS, I’m dedicated to igniting confidence in women around the world by offering athleisure wear that blends style, comfort, and functionality. As a mom of two toddlers, I understand the busy, fast-paced life that comes with juggling motherhood, fitness, and work. That’s why I created BEESTINGFITNESS – to offer high-quality, versatile athleisure sets that women can wear throughout the day. Our collection includes everything from yoga leggings to compression workout sets, designed to be stylish enough for morning carpool drop-offs, gym sessions, running errands, yoga, or even just lounging at home. I wanted to create pieces that would last through a variety of activities, so women don’t have to compromise on looking good or feeling comfortable. It’s a brand made by a mom, for moms, with a focus on pieces that can seamlessly transition through the busy moments of the day.
In addition to the athleisure line, I also created an eBook available on our website, which includes a 3-week meal plan and an 11-day smoothie detox challenge to help women kickstart their metabolism and take charge of their health. I spent a lot of time researching fat loss science, metabolism, and muscle catabolism to ensure the information in the eBook is not only accurate but also easy to understand. I wanted to put together a resource that would give women simple, actionable insights and tips that they could apply in their daily lives as they embark on their weight loss journey. I’m really proud of the effort that went into creating this guide and the impact it can have for those looking to make a lasting change.
What sets me apart from others is my passion for learning and my desire to continually expand my knowledge. Whether it’s reading about new health trends, researching fitness, or exploring new ways to make my business better, I’m always looking for ways to improve and apply what I’ve learned to my own life. My professional background in finance and my upbringing have also equipped me with the mental discipline to face challenges head-on. I’m no stranger to hard work, and I believe that’s a huge part of what makes me resilient in both my business and personal life.
I’m especially proud of how BEESTINGFITNESS has come together – from designing the athleisure sets to creating the eBook, it’s been a labor of love that combines my passion for health and wellness with my desire to empower other women. I hope that women not only appreciate the brand but also feel a sense of pride in wearing the pieces, knowing that they represent confidence, strength, and balance in every aspect of life.
Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
When it comes to finding a mentor or networking, I believe that grounding yourself in your faith is essential. As a Christian, I desire to center my identity in God first. In a world that’s constantly shifting, especially with social media highlighting successes and showing the best of everyone’s lives, it can be easy to forget who we are and get lost in the comparison game. That’s why I make it a priority to consult God first when making life-changing decisions. I rely on Him to guide me through my choices and to help me stay grounded. My faith gives me the strength to push through challenges and remain authentic in all my relationships, both personal and professional.
In terms of networking, what has worked well for me is continually investing in my personal growth. I listen to a lot of audiobooks, dive into Biblical sermons, and read—whether it’s the Bible, books on personal development, or content from other inspiring creators. This has helped me refine my values, grow in wisdom, and make meaningful connections. I also try to follow other content creators who provide positive, encouraging messages to women. Surrounding myself with uplifting voices has been a powerful way to stay focused on the kind of mentorship and community I want to build for myself and others.
As I continue to grow and build my brand, I’m excited to put myself out there more in 2025 and beyond. I’m looking forward to creating more content on YouTube, serving other women, and expanding my network to build a strong, supportive community. I want to be a resource for other women, helping them grow in their confidence, health, and faith. Ultimately, it’s all about building authentic connections with people who share similar values, and I believe that by being true to who I am and leaning on God for guidance, I’ll be able to help others do the same.
Pricing:
- Subscribe to @beuncamalone on YouTube for Free $0.00
- BEESTINGFITNESS Athleisure Wear Sets are available for under $60 use
Contact Info:
- Website: https://www.beestingfitness.com
- Instagram: https://www.instagram.com/beestingfitness/
- Facebook: https://www.facebook.com/beunca.malone.7/
- LinkedIn: https://www.linkedin.com/in/beunca-malone-78a40b156/
- Youtube: https://www.youtube.com/@beuncamalone
