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Community Highlights: Meet Natalie Rooney of East Memphis Athletic Club & EMAC Bungee & Fitness

Today we’d like to introduce you to Natalie Rooney.

Hi Natalie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
We are a family-run gym. I was a principal, and Brian was the COO of a company and a personal trainer. The gym he was working at was about to close, and he suggested we purchase it. Brian and I thought this would be a great opportunity to help others, have a blast, and work together in a fun and exciting environment.

We have had a blast developing a fitness community that is supportive and encouraging. Our members range in fitness ability from those just starting their journey to athletes.

Four years ago, we launched a membership program called FOCUS. This program is where 80% of our new members begin their journey. True to its name, FOCUS is designed to help members identify and pursue their goals. Members learn to build positive habits, overcome challenges, and achieve more than they thought possible. With the support of their assigned coach, they are held accountable and celebrate their progress along the way.

One year ago, we introduced BUNGEE Fitness to our gym, and it was such a hit that we decided to open a new studio in Germantown called EMAC Bungee & Fitness. This 2,000-square-foot studio offers bungee classes, small group strength classes, and a focused program. Seeing our members come in and experience workouts that become the highlight of their day is truly rewarding. They have fun, face challenges, and enjoy the company of friends around them.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has been a smooth road. We started small and have benn growing steadly with the best members!

Thanks – so what else should our readers know about East Memphis Athletic Club & EMAC Bungee & Fitness?
East Memphis Athletic Club
Opened in 2018
Members range from 16-95
650 Member
1 out 7 work with a personal trainer to achieve their fitness goals
We offer Personal training, Small group Training, Bungee Fitness, Spinning, pilates, yoga, move & Groove and sculpt. Plus open gym area.

EMAC Bungee & Fitness
Opened in 2024
Bungee, Small Group training, Yoga and personal training

What is BUNGEE??
Defy Gravity, love your workout, low impact and HIGH INTENSITY!!!

Is there anyone you’d like to thank or give credit to?
We are a family run business

Brian – my Husband acts as a CFO, Coach, and group fitness instructor. He went from COO of different companies to being a sold rock in developing our gym.

Josh – Our son: AMAZING personal trainer. Has created a team of trainers that are always actively learning and meeting their clients were they are at to best serve them.

Pricing:

  • Memberships range from $69 a month to $299 a Month
  • Bungee classes are $22 per class
  • Bunge private Group (2-9 people) is only $180

Contact Info:

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