Today we’d like to introduce you to Katie Spencer
Hi Katie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I never knew exactly what I wanted to do growing up, but my best friend and I used to spend hours playing office. We’d use a handheld recorder to create commercials, set up lemonade stands, and even come up with catchy jingles to encourage people to stop and buy a drink. Lindsey and I stayed close through school and eventually college, where she majored in Marketing and began her journey as a freelance marketing consultant.
After graduating, I moved to Spain to teach English before returning to my hometown to teach Spanish. Although I enjoyed teaching, I was ready for a change and started encouraging Lindsey to expand her consulting business into a full-service marketing agency. I told her I’d quit my job and join her if she gave it a shot—and she agreed.
In early 2020, we officially launched The Polish Agency. Wearing multiple hats, we helped clients build their online presence, which became increasingly vital as COVID-19 limited in-person interactions. The timing couldn’t have been better. As our client base grew, so did our team. We started with interns who eventually became full-time employees, bought a building, and renovated it to accommodate our expanding staff. Those early days were filled with 18-hour workdays, lots of hard work, and plenty of investment.
Working with my best friend to build something we had dreamed about as kids has been a dream come true. Together, we found the perfect balance between working hard and playing hard, fostering a unique company culture that defies the norms of the traditional corporate world. In 2024, Lindsey sold the company to me, and I’ve been honored to continue growing the business, supported by an incredibly talented team.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Running and growing a business comes with countless little challenges that no one really teaches you. From managing financial books and processing payroll to setting up taxes and handling all the “boring” stuff, the learning curve is steep. But figuring it out has been incredibly rewarding, and I continue to learn something new every day.
One of the biggest struggles has been scaling the business in a town where many struggling businesses don’t fully understand the importance of marketing. Meanwhile, those that can afford our services are often used to working with traditional agencies that don’t grasp the value of social media marketing. Educating clients has been a critical part of the process, but it’s an ongoing challenge. Add in the pressures of rising inflation, and retaining young, talented employees in a low-cost-of-living area becomes even more expensive. Despite these hurdles, the journey has been worth it, and each challenge has helped us grow stronger as a business.
Thanks – so what else should our readers know about The Polish Agency?
At The Polish Agency, we are a full-service marketing agency dedicated to helping businesses amplify their online presence and connect with their audiences in meaningful ways. We specialize in social media marketing, content creation, branding, and digital strategy, offering tailored solutions that are both innovative and results-driven. Known for our ability to merge creativity with strategy, we thrive on building brands that not only stand out but truly resonate with their target markets.
What sets us apart is our culture and approach. We believe in breaking the mold of traditional corporate environments by fostering a fun, collaborative, and forward-thinking workplace. This energy extends to our clients, as we treat every project like it’s our own, bringing passion and a personal touch to every campaign. Our adaptability and deep understanding of digital platforms allow us to compete with larger, outdated agencies, offering modern solutions that meet today’s marketing demands.
We are most proud of the culture we’ve built—not just internally, but also with our clients. We’re known for being approachable, creative, and fiercely committed to our clients’ success. Our brand represents polish in every sense of the word—refined strategies, polished execution, and results that shine.
For readers who might not know us yet, we want them to understand that we’re here to help businesses of all sizes grow, thrive, and connect with their audiences in a digital-first world. Whether it’s a comprehensive social media strategy, a full rebrand, or compelling content creation, The Polish Agency is your partner for modern marketing solutions.
Is there something surprising that you feel even people who know you might not know about?
I’m usually an open book! From the outside, I might seem very outgoing and involved in every aspect of the business, but the reality is that I’m focused on the big picture while my incredible team handles the details. I trust them immensely and give them the freedom to call the shots in their respective areas of expertise. My role is to challenge them to keep learning and think outside the box.
I prefer to stay in the background, constantly searching for the most efficient ways to deliver faster, better, and more cost-effective results for our clients. There’s always a better way, and I’m dedicated to finding it while encouraging my team to continually refine their processes. Together, we create solutions that drive success.
Pricing:
- Social Media Management Package: $1,950/month
- Websites: Starting at $4,000
- Logo Packages: Starting at $3,000
Contact Info:
- Website: https://thepolishagency.com
- Instagram: https://www.instagram.com/thepolishagency
- Facebook: https://www.facebook.com/thepolishagency
