Today we’d like to introduce you to Flora White.
Hi Flora, we’d love for you to start by introducing yourself.
What is that inflection point in your life, that caused you to start your business? It likely had something to do with your values, mission, and purpose.
There were probably a million different moments that added up to that inflection point for me… I got my start in documentary television because I loved entering new worlds, the prospect of adventure, and the guarantee of being a fish out of water. Sure, bumps and bruises come along the way. Some people avoid that. But for me, it’s always been part of the excitement.
I have developed and produced shows for networks like Nat Geo, HBO Sports, and NBC, which led to more opportunities to produce for Discovery Channel, Food Network, BBC, 60 Minutes, MTV, CBS, and others. I have also produced videos with major brands like Disney, Lego, Urban Outfitters, and Marriott, and videos for events like New York Fashion Week.
Later on, I produced story-driven learning for the online classroom–for hundreds of thousands of learners in higher education – content that generated 7 figures in licensing revenue. After 20 years of producing stories, here’s what I have learned: Regardless of your line of business, the most effective way to get your audience’s attention is to tell them a story that resonates with them. Storytelling drives engagement, retention, and decision-making.
According to McKinsey and Company, 2 out of 3 consumers make purchasing decisions based on values alignment with a brand. And 90% of the user journey – on the purchasing decision – consists of online research-looking at reviews, going on a business website, and when consumers get there, they want to see a video – to understand the product or service and to feel a connection with the brand – that connection drives engagement, decision-making, trust, and ultimately longer-term loyalty.
My vision at Evolution Content is to bring your story to life – a story that will drive engagement on your website and social media. Your story will relay your mission, values, and purpose – to connect with your audience.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Like any good journey, there have been struggles along the way. I knew I wanted to make broadcast quality video accessible and affordable to the increasing number of small and medium-sized business owners who have launched since Covid.
After doing probably too much research when I should have been taking action by testing and proving the hypothesis, my challenge was identifying a business model that was scaleable and sustainable, as well as narrowing down my offerings to start.
Today, we are thrilled to deliver culturally relevant, high-quality brand stories to clients that bring their vision of their business to life accurately and authentically, while showing consumers the Why behind their brand.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
We are a team of experienced tv producers who tell brand stories for individuals, organizations, and businesses.
We specialize in female and mission-driven businesses, and documentary filmmaking, and have a strong background in creating educational content.
What matters most to you? Why?
We believe in creating the life you want — and for many, that means owning a business.
Enabling business owners to relay their mission, values, and purpose to their consumers in an authentic way builds engagement, trust, and longer-term loyalty. Creating a community around your business is an essential ingredient in being successful.
We love seeing families and individuals doing what they love — and sharing it with the world!
Pricing:
- Pop-Up Brand Story – $425 (Look out for upcoming events)
- *Recommended – 90 Minute Content Strategy Session (deliver: 3-month content calendar, scripted core messaging)- $1,300
- Virtual Brand Story Video Shoot & Edit – $500
- Dedicated In-Person Video Shoot (1 day) with Scripting & Edit – $4,800
- General Consulting – $200/hr
Contact Info:
- Instagram: https://www.instagram.com/evolutioncontentservices/
- Facebook: https://www.facebook.com/evolutioncontentservices/
- Linkedin: https://www.linkedin.com/company/evolution-content/?viewAsMember=true
- Twitter: https://twitter.com/evolutncontent
