Today we’d like to introduce you to Sutton McCraney
Hi Sutton, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I was born and raised in Utah as an only child in a household that demanded maturity beyond my years. Growing up Black in a predominantly white state with parents who lived through the Civil Rights era instilled in me a profound sense of awareness and often led to overanalyzing my place in the world. This complex upbringing shaped my worldview and informed the decisions I made throughout my life.
After a few years of feeling stagnant in college, I joined the United States Air Force at 23. That decision was transformative. Over the next decade, I led teams and managed multi-million-dollar projects in high-pressure environments, learning firsthand the power and responsibility of leadership.
When I transitioned to entrepreneurship, I wanted to empower female entrepreneurs with the leadership skills I had honed. Yet, I doubted myself, listening to coaches and gurus who dismissed my expertise and advised me to follow their blueprint instead. While I achieved fleeting success, it came at the cost of authenticity. I wasn’t trusting myself.
After months of struggle, I returned to my roots and fully embraced my vision: helping female entrepreneurs embody leadership to scale their businesses with ease and authenticity. This decision changed everything. My revenue doubled, then tripled month after month. I realized that the foundation of entrepreneurial success lies in rising as the leader your business needs.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has definitely not been a smooth ride. In all honesty it shouldn’t be a smooth ride because lessons and resilience are earned and learned through hardship. I’ve experienced struggles with mindset, finances, and even shutting down my business due to burnout.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a business leadership strategist, I empower ambitious female entrepreneurs to step fully into their unique leadership identity, enabling them to scale their businesses authentically and with greater ease. Through my signature Diamond Authority Method™️, I prioritize Leadership Activation as the critical first step to successful scaling—long before diving into strategies.
This method goes beyond surface-level tactics. I guide my clients through transformative reflection exercises, helping them uncover their inner authority, align with their vision, and lead their businesses from a place of confidence and clarity. By doing this deeper work first, they unlock growth that feels natural and sustainable.
What sets me apart is my unwavering focus on leadership development, bolstered by a decade of high-stakes professional experience and extensive education. For the women I work with, this means tailored, actionable insights that amplify their strengths and help them lead with authenticity, all while scaling their businesses to new heights.
How do you think about luck?
I don’t believe in “luck” as the stars align and things just come together. My late father used to say that luck is where preparation meets opportunity. That has been the reality for me throughout my life and business: I did what I needed to do to prepare myself for opportunities. When those opportunities came along, I was ready.
Pricing:
- Elevate: 90-Minute ive group experience: $97
- Leadership Off The Beaten Path – 5-day retreat in Marrakech, Morocco $7200
Contact Info:
- Facebook: https://www.facebook.com/sutton.c.mccraney
- LinkedIn: https://www.linkedin.com/in/sutton-mccraney/
- Youtube: https://www.youtube.com/@LeadBeyondLimits
