Today we’d like to introduce you to Alannah Williams
Hi Alannah , thanks for joining us today. We’d love for you to start by introducing yourself.
My journey with Dance Like a Cupcake started when I was 10 years old and living overseas. My brother has food allergies, so I grew up seeing how hard it was for him to find safe, delicious treats. That inspired me to start baking and experimenting with recipes that were both allergy-friendly and full of flavor, so no one had to miss out on enjoying something sweet.
I officially launched Dance Like a Cupcake to bring fun, gourmet, and safe treats to the community, focusing on vegan and allergy-friendly options. Over time, I expanded my menu with unique flavors and learned so much about business, branding, and product development, and I’m always working to grow and improve.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest challenges has been overcoming the stigma around allergy-friendly desserts and the preconceived notions that they’re dry, bland, or not as good as traditional baked goods. People assume that if something is vegan or allergy-friendly, it won’t taste as good, so I’ve had to work hard to change that perception. Through recipe development, taste testing, and customer feedback, I’ve been able to create desserts that surprise people, in a good way!
As you know, we’re big fans of Dance Like a Cupcake. For our readers who might not be as familiar what can you tell them about the brand?
At Dance Like a Cupcake, we believe everyone deserves a delicious treat, no matter their dietary restrictions. We create gourmet, allergy-friendly, and vegan desserts that are just as indulgent as traditional baked goods. What sets us apart is our dedication to quality and creativity. Many people assume allergy-friendly desserts won’t taste as good, but we love proving them wrong. Our Cinna-Butter Bliss Cookies, Strawberry Crunch Cookies, and Pumpkin Spice Chai Cookies are just a few examples of how we blend bold flavors with high-quality ingredients.
I’m proud of creating a space where people with food allergies and dietary preferences feel seen and included. Food should be enjoyable for everyone, and Dance Like a Cupcake makes that possible. For anyone looking to try our treats, you can order directly at dancelikeacupcake.org!
Can you talk to us a bit about happiness and what makes you happy?
What makes me happy is seeing people light up when they take a bite of one of my desserts, especially those who usually struggle to find safe options due to food allergies. I also love the creativity that comes with baking, such as experimenting with new flavors, and designing cookie concepts.
Contact Info:
- Website: https://dancelikeacupcake.org
- Instagram: Dancelikeacupcake_treats
- Facebook: Dance Like a Cupcake By Alannah
