Hidden Gems: Meet Kenosha Chastang of VGI Consulting

Today we’d like to introduce you to Kenosha Chastang.

Hi Kenosha, please kick things off for us with an introduction to yourself and your story.
In 2019, I got started in the Sports Marketing space after transitioning from working in healthcare. How I got started in the space was through relationships in sports and entertainment.

Occasionally, I would receive a call to assist with contracts or for consultation. from friends, colleagues, and referrals.

Many of those calls were calls for help to leave not-so-beneficial situations. I began to think perhaps this is the space that I should be working in and that I am needed in.

During that time, my son began to play sports and became more competitive in the space which inspired me to move forward. So I began to do so, however, I did not want to do it alone.

Then one day, I randomly received a call that someone wanted to connect with me about sports and marketing. In comes my now partner, Jamael Lynch with an idea that I was working on. It matched perfectly, that day VGI was born.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I can say it has definitely not been a smooth road at all. However, it has been a fast road, to say the least. We actually started with 3 partners and due to creative differences that did not work, but we stayed the course.

The clients well while we have an excellent client base we definitely had to learn through bad experiences how to filter out the clients that were not so positive. Being an African-American woman in the space has its own unique set of challenges when creating a startup company.

In order to compete with the CAA’, Wassermann and William Morris Agency’s I definitely had to be determined, diligent, and persistent.

We’ve been impressed with VGI Consulting, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
VGI – (Victory Group International) is a creative marketing consulting firm that specializes in Marketing, Sponsorships, and Endorsements. ​

We work with impactful influential individuals and game-changing companies from all facets of industries, from the most viewed sports market in the world to startup companies with enormous potential.​
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VGI brings creative control, market stamina, and invasive innovative practices. We take our clients to new heights, with the ability to synergize and cross-pollinate markets to leverage different demographics.

The introduction of VGI Media brings forth Women In Sports TV (WSTV). The first minority woman-owned female sports channel launching Summer 2022 on the SimulTV streaming platform.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
A few of my favorite books that help are Breakout by Joel Osteen, The Truth About Leadership by James Kouzens
Rise and Grind by Daymond John. Also the “Calm” app, lol for obvious reasons.

Contact Info:

• Website: www.vgiconsulting.com
• Instagram: @drkenosha
• Twitter: @drkenosha
• Other: vgi.SimulTV.com

Image Credits
Daniel Berg and Tito Riveros