Today we’d like to introduce you to Caleb Barlow.
Hi Caleb , so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My name is Caleb, and I’m the owner of Glass House Strategies. From an early age, I’ve always loved connecting with people, building relationships, and helping others solve problems. My career started in copier sales, and while I learned a lot in those four years, I quickly realized it wasn’t where I wanted to spend my future.
Around that time, a friend of mine encouraged me to look into digital marketing. After several interviews with a national marketing company, I decided to take the leap. It wasn’t easy at first, but I quickly fell in love with the industry. I enjoyed putting together the “puzzle” of marketing for business owners who often knew very little about it. It gave me a sense of purpose, and I discovered a true passion for helping businesses grow.
After nearly five years of working for a coroporate marketing company, I began to see the downside of the “rat race.” Too often, profits were prioritized over people, and that never sat right with me. I wanted to build something different—something rooted in honesty, transparency, and relationships. From this, Glass House Strategies was borm. I chose the name because it reflects the values I want my business to stand on: a clear, transparent approach to marketing, and the idea of building a strong foundation—just like a house—for long-term growth.
On a personal level, I’m a husband and a dad,, who are my biggest “why.” When I found out my wife, Sarah, was pregnant, it lit a fire in me like nothing else. From that moment on, it wasn’t just about me—it was about building a future for my family. My faith is also a huge part of my life, and I strive to let it guide the way I treat people and the way I run my business every single day.
I grew up in Collierville, Tennessee, and now live in Germantown with my family. Outside of work, I enjoy sports, spending time with family and friends, and staying active. I truly believe people do business with people they like, and along this journey, I’ve been fortunate to not just build a company, but also form countless friendships along the way.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t always been a smooth road. Like anything in life, there have been ups and downs. I’ve always enjoyed the relationship-building side of things and taking care of clients, but along the way I’ve also had to learn some tough lessons. At one company, I was limited to a specific territory, which I didn’t enjoy, but it taught me the importance of activity, numbers, and consistently getting in front of people. At another, I learned that real success isn’t just signing new clients—it’s about keeping them, spoiling them, and standing by them through both the good and the bad.
Now that I’m running my own business, I’ve discovered a whole new set of challenges. One of the biggest is balance. It’s easy to let work consume every hour of the day if you’re not careful. I’m learning the importance of setting boundaries and being intentional about “turning it off” so I can show up fully for my family, my clients, and myself.
Appreciate you sharing that. What should we know about Glass House Strategies ?
Glass House Strategies is a marketing and advertising agency built on transparency and honesty. We were started in Memphis, Tennessee, with the goal of being a true partner for our clients and helping their businesses grow. We create customized strategies that cover everything from website design and SEO to Google Ads, social media advertising, and videography. We also offer streaming TV, content creation, and other services that give businesses the tools they need to build a strong foundation and see real results.
What sets us apart is the way we value relationships. We don’t just focus on landing new clients. We work hard to take care of them, keep communication open, and provide strategies that make sense for their goals. Over time, that approach has earned us more than 100 five-star reviews, which we’re very proud of. At Glass House Strategies, our focus is simple: to create clear, effective marketing that helps businesses grow and lasts for the long run.
Is there a quality that you most attribute to your success?
I believe the key to my success has been treating every client like a true partner. When I say I’m going to do something, I follow through, and if there’s ever a delay, I communicate. People want someone they can trust who genuinely cares about them and their business, and I work hard to be that person. I try to go above and beyond what’s expected and become an extension of each business I work with, and that approach has made all the difference.
Contact Info:
- Website: https://www.glasshousestrategies.com/
- Facebook: https://www.facebook.com/glasshousestrategies/
- Other: Caleb@glasshousestrategies.com (My email address)
