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Rising Stars: Meet Sierra Smith

Today we’d like to introduce you to Sierra Smith.

Hi Sierra, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers.
I have a funny yet unique story. Luxx life was originally an online beauty supply store formally known as “luxx life beauty”. I soon realized this wasn’t where I was supposed to be.

I literally created a whole business unknowing luxx life beauty would be the demo leading me into my passion for branding and graphic design. I had a greater purpose. I wanted to help others get their entrepreneurial start just like I did. I jumped a lot of hurdles alone so I want to help other creatives and small businesses bring their vision to life.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Let’s be real being an entrepreneur is not for the weak. It’s been a difficult road but it’s not an impossible one. I had to learn that everything is a process. Nothing happens overnight. You must be prepared mentally for the “no’s”.

Learn to budget and start small. You have to be your biggest fan and promote as much as possible. Your brand goes way beyond instagram. You must be able to step out and get in front of the public.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I brand and design for creatives and businesses. I like to think of myself as a jack of all trades. I do photography videography graphic design web design and etc.

I’ve been recognized for my digital celebrity artwork. I’ve been recognized by KashDoll, Saweetie, & Nichole Lynel to name a few. I am most proud of being authentic. I am a self-taught designer. I’ve never been to college for my trade.

This is a God-given talent & I’m ready to share it with the world.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
My family supports me. They encourage me to keep going. My son always tells me, “I’m lucky to have a famous mom”. I wonder if he knows something I don’t, lol.

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